Skip to primary navigationSkip to main contentSkip to footer
Store Hours: Tuesday – Friday 10am to 5pm & Saturday 10am to 3pm
  • Toggle Search Menu
Franzetti Jewelers
  • Sign InToggle My Account Menu
  • Toggle Shopping Cart Menu
  • Engagement
    Engagement Rings
    Diamond Engagement RingsLab Grown Diamond Engagement Rings
    Wedding Bands For Her
    Diamond Wedding BandsLab Grown Diamond RingsGold Wedding BandsAnniversary & Eternity BandsCustom Band Builder
    Wedding Bands For Him
    Gold Wedding BandsAlternative Metal Wedding Bands
    Diamond Engagement Rings
    Diamond Engagement Rings

    Explore All Engagement
  • Diamonds
    Diamond Jewelry
    Diamond Fashion RingsDiamond EarringsDiamond Stud EarringsDiamond PendantsDiamond NecklacesDiamond Bracelets
    Lab Grown Diamond Jewelry
    Lab Grown Diamond Engagement RingsLab Grown Diamond RingsLab Grown Diamond EarringsLab Grown Diamond Stud EarringsLab Grown Diamond PendantsLab Grown Diamond NecklacesLab Grown Diamond Bracelets
    Diamonds
    Natural DiamondsLab Grown DiamondsLab Grown Fancy Color DiamondsLab Grown Matched PairsUnique Diamonds
    Diamond Education
    Diamond Education

    Explore All Diamonds
  • Jewelry
    Diamonds
    Natural DiamondsLab Grown DiamondsLab Grown Fancy Color DiamondsLab Grown Matched PairsUnique Diamonds
    Engagement Rings
    Diamond Engagement RingsLab Grown Diamond Engagement Rings
    Anniversary & Eternity Bands
    Wedding Bands For Her
    Diamond Wedding BandsLab Grown Diamond Wedding BandsWomen's Gold Wedding BandsWomen's Platinum Wedding Bands
    Wedding Bands For Him
    Men's Gold Wedding BandsMen's Platinum Wedding BandsMen's Diamond Wedding BandsAlternative Metal Wedding Bands
    Lab Grown Diamond JewelryGemstones
    Rings
    Diamond Fashion RingsLab Grown Diamond RingsColored Gemstone RingsLab Grown Gemstone RingsPearl RingsWomen's Gold Fashion RingsMen's Gold Fashion RingsSilver and Vermeil RingsSilver and Vermeil Rings With Stones
    Earrings
    Diamond Stud EarringsLab Grown Diamond Stud EarringsDiamond Hoop EarringsLab Grown Diamond Hoop EarringsDiamond EarringsLab Grown Diamond EarringsColored Gemstone Hoop EarringsColored Gemstone EarringsPearl EarringsGold Hoop EarringsGold EarringsSilver Hoop EarringsSilver and Vermeil EarringsSilver and Vermeil Earrings With Stones
    Pendants
    Diamond PendantsLab Grown Diamond PendantsColored Gemstone PendantsPearl PendantsGold PendantsSilver and Vermeil Pendants
    Necklaces
    Diamond NecklacesLab Grown Diamond NecklacesColored Gemstone NecklacesPearl NecklacesGold NecklacesSilver and Vermeil Necklaces
    Bracelets
    Diamond BraceletsLab Grown Diamond BraceletsColored Gemstone BraceletsPearl BraceletsGold BraceletsSilver and Vermeil Bracelets
    Chains
    Gold ChainsSilver and Vermeil Chains
    Mens Accessories and CufflinksGifts & Bejeweled Crystal Boxes
    Charms
    Silver Charms

    Jewelry
  • Collections
    Franzetti DesignsGN DiamondLashbrook Designs
    Ever & EverBeverley KDilamani
    Roman + JulesParleStuller
    Jye Luxury CollectionBat Collection

    Collections
  • Custom Band Builder
  • Sale
  • Custom Design
  • Our Store
    Our Store
    About UsStore ServicesCustom Jewelry
    Store Policies
    Return PolicyPrivacy PolicyTerms and Conditions

    Explore All Our Store
  • Contact Us
Franzetti Jewelers Austin, TX

Natural Diamonds

The romance of a natural diamond cannot be matched: formed within volcanic tubes over billions of years of heat and pressure, diamonds are a gorgeous rarity that signify true love and affection. Diamonds are the only gems composed of a single element, carbon. Yet despite their homogenous chemical makeup, each diamond is as unique as a snowflake.

Shop Natural Diamonds
Franzetti Jewelers Austin, TX

Diamonds are a ten on the Mohs hardness scale, making them the hardest substance discovered. For rings and bracelets, diamonds are indispensable. They are much more resistant to scuffs and chips than other gemstones, which is one of the reasons they are a classic in engagement rings.

Natural diamonds are graded according to the 4 C’s — color, clarity, cut, and carat. They range from nearly clear to a subtle yellow color. Clarity refers to the amount of inclusions. Combined, color and clarity can help you determine how pure your diamond is. Cut tells you which shape the diamond is, and carat refers to the size (weight) of the diamond. Altogether, the 4 C’s can tell you how valuable your diamond is from a monetary point of view, but they pale in comparison to the sentimental and emotional value of a diamond.

At Franzetti Jewelers, we take finding the perfect diamond very seriously. Shop or collection in-store or online to find the diamonds you’ll wear forever.

Round Princess Emerald Asscher Radiant
Oval Marquise Pear Cushion Heart
Shop Natural Diamonds
Commonly Asked Questions We get a lot of questions about diamonds. Here are answers to the most commonly asked questions: Franzetti Jewelers Austin, TX

Commonly Asked Questions

We get a lot of questions about diamonds. Here are answers to the most commonly asked questions:

How do you choose a diamond?

When looking for a diamond, you can consider several factors. Start with the 4 C’s and figure out what’s most important to you. Do you want a really big diamond (carat) no matter what? Or are you willing to compromise on size to get a gem that is colorless (color) and has few inclusions (clarity)? There is no right or wrong answer. Consider scheduling an appointment to talk about the diamond-buying process and get our expert advice on choosing your perfect diamond.

What are Natural diamonds?

Natural Diamonds are grown organically within nature. In comparison to lab-grown diamonds, natural diamonds are mined within volcanic tubes, while lab grown diamonds are made within a lab. 

What are conflict-free diamonds?

Conflict-free diamonds are diamonds that comply with the Kimberley Process Certification System (KPCS). This process was co-founded by De Beers and international governments in 2003 to ensure that “rough” diamonds (also known as “conflict” diamonds) are not imported or exported to prevent de-stabilizing legitimate government entities.

Are natural diamonds worth the money?

Diamonds are notoriously expensive, but keep in mind that they are a limited resource. It takes millions of years for diamonds to form and be pushed to the Earth’s crust. Ultimately, it’s up to you to decide, but we think that the rarity and durability of a diamond makes them worth every penny! Diamonds can also be passed down as heirlooms for generations upon generations and re-set to create modern jewelry for everyone.

Is diamond jewelry just for women?

Absolutely not. Though diamond engagement rings tend to be made for women, there’s nothing that prevents men from wearing diamonds, too. Try cufflinks or bracelets with diamonds for some sophisticated ways to incorporate jewelry into your outfits. Colored diamonds, including chocolate diamonds or blue diamonds, are also trendy and less flashy than colorless diamonds for a subtle touch.

Are yellow, pink, and blue diamonds naturally colored?

Yes — diamonds are thought of as colorless, but depending on the conditions in which they were formed, they can be naturally colored. Typical diamond colors range from pink to yellow to blue and all the way to black. Pink diamonds are particularly special, as scientists still do not know what makes them pink. Yellow diamonds are formed in the presence of nitrogen, and blue diamonds include the chemical boron.

Why do natural diamonds hold their value better than lab-grown diamonds?

Natural diamonds are formed over billions of years, and therefore there is a finite supply of natural diamonds available. Lab-grown diamonds, on the other hand, can be easily created as demand scales. Since there is a limit on the natural diamonds available, as demand increases, prices increase in response.

Franzetti Jewelers
3707 Kerbey Lane
Austin, TX 78731
(512) 450-1121
Store Information
Hours
Monday:Closed
Tues - Fri:10:00am - 5:00pm
Saturday:10:00am - 3:00pm
Sunday:Closed
Designers
  • Franzetti Designs
  • GN Diamond
  • Lashbrook Designs
  • Ever & Ever
  • Beverley K
  • Dilamani
  • Roman + Jules
  • Parle
  • Stuller
  • Jye Luxury Collection
  • Bat Collection
Shop Now
  • Diamonds
  • Engagement Rings
  • Anniversary & Eternity Bands
  • Wedding Bands For Her
  • Wedding Bands For Him
  • Lab Grown Diamond Jewelry
  • Gemstones
  • Rings
  • Earrings
  • Pendants
  • Necklaces
  • Bracelets
  • Chains
  • Mens Accessories and Cufflinks
  • Gifts & Bejeweled Crystal Boxes
  • Charms
Newsletter

Enter your email below to sign up for our newsletter.

Follow Us
  • IJO Master Jeweler
  • GIA, Gemological Institute of America
  • RJO, Retail Jewelers Organization

© 2025 Franzetti Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.

Learn how we use cookies in our Privacy Policy or manage cookie preferences.